What are the roles and responsibilities for Digital Marketer?

• Planning and managing marketing campaigns, analyzing metrics and identifying trends that promote a company’s brand, products, and services.
• They research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Develop and monitor campaign budgets.
• Manage social media platforms.
• Use analytical tools and prepare accurate reports on the marketing campaign’s overall performance.
• Develop and integrate content marketing strategies.
• The critical role is to keep up to date with current digital trends.
• Managing the contact database and assisting with lead generation activities.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect website traffic, service quotas, and target audience.
• Conduct extensive keyword research and web statistics reporting.

Key areas include: 

• Social media marketing: Develop a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
• Search engine optimisation (SEO): Developing strategies to increase the number of visitors to a website by getting high-ranking placements in search results.
• Pay per click (PPC) campaigns: It involves sponsored online advertising, paid by the business to appear alongside non-paid search results.
• Mobile marketing: Includes app-based, in-game, location-based and SMS marketing.
• Affiliate marketing: Here, a business allows other businesses (affiliates) to sell products on their website.